To reach your target audience, you need Content that Connects – emotionally, practically, and authentically. That’s tough when you’re selling complex products or services to sophisticated buyers. But it’s what I thrive on.

I’m Michael Blumfield, a seasoned copywriter focusing on advanced technology, cybersecurity, and financial services. All have tremendous importance to individuals and organizations. But they’re not easy to understand on their own. So I serve as a content sherpa, devising communications that guide prospects along their buying journeys from awareness to purchase.

Here’s what distinguishes me from other writers:

• I’ve tackled these topics for top-level companies for years. My clients have included household names – from Accenture to VMware – as well as up-and-coming companies with breakthrough products that need to introduce themselves to the market.

  I build upon my experience by continually adding to my base of knowledge. I read books on the history of artificial intelligence efforts for fun. I devour news on federal and state laws affecting retirement plans. I download the latest reports on the industries most affected by cybersecurity breaches.

• I prepare thoroughly. The audiences for these products and services aren’t persuaded by just a well-turned phrase. They want information that is complete and up to date.

  Toward that end, I conduct in-depth interviews with subject-matter experts and verify that I’ve captured their explanations accurately. If necessary, I’ll do independent research to get the full picture.

• I deliver high-quality material, ahead of schedule. Having done this line of work for many years, I know how to execute projects quickly, giving my clients persuasive, engaging content with minimal guidance. And I save them time because I’m a fastidious editor, so the material requires minimal revising.